New Business: Wyo-Dirt opens downtown location

Wyo-Dirt recently had a grand opening to celebrate its new location in Wyld Sage Coffee House in Greybull.
Co-owner Mike Herebia explained his success story. “Just start. Be ready to work hard, learn from your challenges and be flexible. It doesn’t matter whether it works out or not; what’s important is that you give it a try and gain experience along the way.”
Herebia’s success story with his custom hat business underscores how far determination and a willingness to embrace challenges can take you.
Back in 2017 is where it all began. Impressed with a local brand of hats that were popular, Herebia, after much research, realized that regular people could start successful clothing brands by
sourcing quality blanks and creating their own designs. 2018 marked the birth of Wyo Dirt with the sale of its first shirt.